A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost. In eCommerce, where new companies (and therefore, new competitors) are springing up every day, an established brand can be an invaluable asset in bringing customers and generating profit.
Something as simple as saying thank you to your loyal customers can go a long way in strengthening your brand image. Show gratitude by running special loyalty programs or promotions, offering occasional free gifts or extending discounts. It’s a surefire way to build long-term relationships with your customers and humanize your brand.
Print media has been the number one advertising method for centuries – yet no new media has been able to challenge the still-rising popularity of print media among its consumers as well as among wise advertisers and marketers. The main reason for this is that print media is one of the most trusted ways of communication and one of the cheapest ways to reach a broad audience fast.
However, with digital media marketing becoming the new trend in marketing, many marketers forget print media. But marketers and advertisers should not overlook the power of print media even during this digital age.
Since the release of the “ban on free plastic bags”, plastic bags have gradually withdrawn from the packaging market and replaced with non-woven packaging bags. Compared with plastic bags, 100% cotton spunlace nonwoven bags are easier to print patterns with more vivid colors. In addition, since they can be used repeatedly, 100% cotton spun lace non-woven bags can be printed with more beautiful patterns and advertisements than plastic bags. Also, these eco-friendly bags have a low attrition rate due to repeat use so that it can save money and bring more obvious advertising benefits.
The design of packaging can have a significant effect for storage. Unnecessary weight and size can mean that fewer products can be stored at any point and could potentially result in items being damaged in transit.
Packaging which has been designed to be stackable, compact and to not add excessive weight can allow for a larger inventory in a smaller space, while also making the transportation and delivery more cost effective.
Environmental consideration is an increasingly vital topic as moves to dramatically reduce the level of single-use plastic in products continue. Modern packaging must be efficient, secure and attractive, while also avoiding unnecessary waste. Examples of this can be seen in creative solutions, such as recyclable packaging that does not require metal or plastic fastenings.
Work uniforms help give your business exposure. When you and your staff wear uniforms to and from work, the people you encounter on the way are exposed to your business logo. For example, you might gain a new customer just from stopping at the gas station in the morning as you head to the office. People may see your uniform and ask you where you work, which is a great way to talk about your business and potentially land new clients.
Most workplaces have a dress code. However, when you opt for custom work uniforms, you can keep your company’s dress code short and simple. Instead of having to specify what kind of clothing employees must wear, make it easy for them by providing a uniform. When everyone wears the same thing, there aren’t any disputes about what’s allowed and what isn’t.